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May 15, 2023

‘Break the Silence Benefit Run’ set for July 27 in Salt Lake City

In honor of Younique 10th anniversary as a company, it is sponsoring the “Break the Silence Benefit Run” on July 27. The race begins at 7 a.m. at Memory Grove Park and loops through downtown Salt Lake City. The 10K/5K run coincides with Younique’s 2023 Convention, an event held in Salt Lake City that is set to host several thousand participants this year.

 A portion of proceeds from the run will go to Saprea, a Utah nonprofit leading the charge to end child sexual abuse. “Runners will help support survivors in healing, protect future generations, and raise awareness about this silent epidemic,” said Derek Maxfield, Younique CEO. “This cause is why Younique was founded in the first place, and we are honored to support such an important organization through this benefit run.”

Younique was created by Maxfield and his sister, Melanie Huscroft, in 2012 with the dream of helping uplift, empower, and validate women from all walks of life. Younique proudly supports Saprea’s efforts to help survivors of child sexual abuse find healing.

As Saprea’s founding partner, Younique donates 10% of profits from the sales of its makeup products to the cause. With innovative products that fit women’s everyday lives, Younique’s commitment to giving extends to every customer who makes a purchase that supports causes from around the world.

Saprea was founded in 2014 with the focus of liberating individuals and society from child sexual abuse and its lasting impacts. Saprea offers in-person and online healing services for survivors, and prevention resources for parents and caregivers.

 “Saprea’s resources advocate for open discussions about child sexual abuse,” said Managing Director Chris Yadon. “Because sexual abuse thrives in secrecy, talking with loved ones is critical to both reducing the risk of sexual abuse and responding to abuse when it occurs.”

Yadon said Saprea wants to become the leader in the all-encompassing fight against child sexual abuse. “It truly is a fight to break this silence around this epidemic that impacts millions of children around the world,” he said.

The public is invited to join the benefit race by registering at Entry fee is $40 for the 10K, and $30 for the 5K.